Menuforge: A White-Label Solution for Restaurant Success
Restaurants in the United Kingdom and United States were struggling with rising commission fees from third-party platforms like Uber Eats, Just Eat, and Deliveroo. While these platforms provided reach, they took a significant percentage of each order, cutting into already tight margins.
This is where Menuforge by AppsFor2 came in.
Beyond costs, restaurant owners faced limited control over branding, customer relationships, and data analytics. They wanted a dedicated mobile app where customers could place orders, book tables, and receive promotions—without relying on external platforms.
Identifying the Pain Points
For years, restaurants in the United Kingdom and United States relied on third-party delivery platforms like Uber Eats, Just Eat, and Deliveroo. While these services provided visibility, they came with steep commission fees—often cutting into restaurant margins by 20-35% per order.
Beyond the financial burden, restaurants faced limited control over customer data, branding, and customer experience. They couldn’t send personalized offers, build loyalty programs, or directly engage with their customers. The lack of in-app table reservations, direct order tracking, and real-time menu updates further complicated operations.
With increasing dependence on these platforms, restaurant owners wanted a solution that allowed them to take back control, reduce costs, and create a direct digital relationship with their customers—without sacrificing convenience.
01
High Commission Fees on Third-Party Platforms
Restaurants relied on third-party food delivery services like Uber Eats, Just Eat, and Deliveroo, which charged 20-35% commission per order, eating into their profits. The high costs made it difficult for businesses to scale while maintaining profitability.
02
Lack of Branding & Customer Data Ownership
With third-party apps acting as middlemen, restaurants had little to no control over customer relationships. They couldn’t personalize promotions, offer loyalty programs, or even access customer data to improve retention.
03
Limited Customization & Order Control
Restaurants had no flexibility in managing orders—they couldn’t set delivery rules, optimize their own fleet, or offer table reservations seamlessly. They needed a solution tailored to their business rather than fitting into rigid third-party structures.
04
Dependency on External Platforms
Being reliant on external platforms meant that any algorithm change, fee hike, or service restriction could severely impact restaurant sales. Businesses wanted more control over their online orders, pricing, and promotional strategies to ensure stability.
The Solution: A White-Label, Customizable Restaurant App
To help restaurants own their online presence, AppsFor2 built Menuforge, a scalable, white-label restaurant management system designed to reduce costs, enhance customer experience, and streamline operations.
Unlike third-party platforms, Menuforge allows restaurants to:
- Own their ordering process with a branded mobile app.
- Offer delivery, pickup, and table reservations directly from their app.
- Send real-time push notifications about special offers, new menu items, and promotions.
- Avoid high commission fees and retain 100% of their revenue from direct orders.
- Access customer insights and data-driven analytics to enhance marketing strategies.